How to Find Target Keywords

Posted on 30th Apr 2013 @ 1:28 PM

                                                                                   How to Find Target Keywords

Search engines give you the best results. And the best results for a user are those that are relevant (associated with the specified maximum demand). And that's not all - in order to provide you a quality user experience (User Experience), search engines are looking not just text and for text, not just any web sites, quality web sites that meet certain standards. Also, search engines want to provide you with first best sites - those that meet certain standards and requirements to ensure that they will provide the best User Experience. Its key words are used to target your ads to potential customers. By creating a highly relevant keyword list, your ads may show only the most interested users, thereby improving efficiency and keep costs low. Keywords are single words or phrases that potential customers would search for your product or service. Keywords allow you to target your desired audience or otherwise - to target advertising.

If you sell t-shirts online with other applications, you can use, “buy t-shirt "," t-shirt with print "," unique shirt "keyword in your campaign in AdWords. When a user enters “buy T-Shirt" in the search on Google, your ad may appear next to search results. Your ad can appear on sites and products in the network of Google, related to the keyword. By creating a highly relevant keyword list, your ads may show only the most interested users. This will improve the performance of your ads and help you maintain a low cost per click (CPC).

Choosing the right keywords - It is important to choose the best quality and accurately describe your product keywords. Here are the three most important tips for improving the quality of your keywords:
Choose your keywords carefully. Make sure they are specific and directly related to the theme of your ad and the page you're targeting your customers. Usually the most effective are the key words which consist of two or three words.
Include relevant variations of your best keywords as well as singular and plural.
Be specific. Keywords that are too broad or general will not reach users as effectively as targeted keywords.
Negative Keywords
There is another kind of keywords that acts differently. Negative keywords ensure that your ad will not show for searches that include this search term. They work in conjunction with your normal keywords to target your ads exactly to your desired audience. For example, add, free of charge "as a negative keyword if you want your ad is not displayed to people looking for a free product. Negative keywords contain a dash in front of the word-free.

Here are some tips for good keywords:
1. Create an initial list
Review the website to determine the phrases and terms that describe the main categories of your business. Record any relevant keyword for each category is determined. Expand the list by including all of your brand names and products as well as plurals and synonyms for each word or phrase in the original list. Do not worry about capital letters for our system are Case does not matter.
2. Group similar keywords
Group your keywords into themes on the grounds of the products or service you or other categories. Keywords can be grouped by product, as well as descriptive terms. For example, if you sell electronics, you can separate keywords for various products such as cameras and televisions, as well as to separate the keywords that use different search terms, such as those with a search, video camera, "and those with ,, camcorder. "
3. Refine and add negative keywords
Keywords that are too broad can lower your performance by generating many ad impressions but fewer clicks. To avoid this, delete list common keywords that are associated with a wide range of products and services. Also delete the ones that are too generic, irrelevant or incomprehensible.