St. Patrick's Day Social Network Promotions

Posted on 30th Mar 2013 @ 12:21 AM

St. Patrick’s Day Social Media Promotions

Creating buzz around holidays and occasions takes more than just a post here and there. The use of various social networks will help you become more in sync with St. Patrick’s Day and tie the hype of the holiday with your business.

Facebook

Posting about topics, holidays, and current events that Facebook users are already thinking about tend to go more viral than other posts. It’s all about timing!

For example, posts that mentioned Independence Day on July 4th created somewhere near 90% more engagement than all other types of posts published that day.

What kind of content is best to post on Facebook?

• Photos on Facebook Pages receive 53% more likes than the average post
• Photos attract 104% more comments than the average post
• Fill-in-the-blank posts generate about 90% more engagement than the average text post

Google+

Google+ is home to the tech-savvy. Which means outdated posts are not going to bode well with your audience. Relevant and trending topics are to be paid attention to. Keep track of when St. Patrick’s Day is trending on Google+ so you can get on top of it at the best time.

The content shared by successful businesses such as Rogue Fitness always include images that appeal to their target market and the occasional links to tips, facts, promotions, and videos and relevant content. Posting links to your original content will get indexed by Google and improve your SEO.

A significant part of Google+ that’s often forgotten is the hashtag. Yes, the hashtag works on Twitter, Instagram, Pinterest and Google+. 

It’s key to understand their significance on Google+:

• Makes searching for topics easier
• Great way for users to stumble across your posts
• Combining your Circles strategy with hashtags will optimize your SEO not only on Google+, but Google search results as well

Pinterest

Pinterest is a powerful platform for interaction and purchase intent. Yet as of October 2012, 71% of businesses were not on Pinterest. Pinterest users spend more money, more often on more items than any other of the top 5 social platforms.

Sephora has reported that Pinterest followers buy 15 times more Sephora products per-capita than Facebook followers. That’s huge!

This makes St. Patrick’s Day the perfect time to utilize Pinterest. Consumers are on the hunt for those shamrocks, green t-shirts, leprechaun shot glasses, etc. Be the retailer to provide them with what they’re looking for.

Employ these tactics on Pinterest:

• Show your followers how to incorporate your products
• Make a board dedicated to Saint Patrick’s Day
• Don’t just pin your products, pin photos that pertain to your business